Anthony “AJ” Rivera is a Tucson native, entrepreneur, and passionate advocate for small business success. He is the Co-Founder of Agency Coach and Co-Owner of Anchor Wave Digital Marketing.
AJ’s journey began managing online communities for Intuit (QuickBooks, TurboTax, and more), where he developed a deep understanding of digital engagement and marketing strategy. This foundation sparked his lifelong mission: helping small businesses thrive in the digital age.
As a former co-owner of a multi-seven-figure digital agency and a coach to thousands of agency owners worldwide, AJ has become a respected voice in the marketing and entrepreneurship community. His expertise has led to major contributions within the funnel and digital marketing space—earning him recognition in best-selling books such as DotCom Secrets and Traffic Secrets, and invitations to share the stage with global icons like Tony Robbins in front of thousands of marketers around the world.
Today, AJ continues to empower digital agency owners through his courses, coaching programs, and private consulting, helping them achieve both time and financial freedom while scaling their businesses with purpose and clarity.